As a website owner or manager, there are many things you should pay attention to, one of which is traffic. Already know how to check website traffic? If not, then we can find out how together here.
High and targeted traffic can make your website have more value and can increase business conversions. To get it, you can do various things including applying a Search Engine Optimization (SEO) strategy, placing advertisements, or using services to increase traffic for the website.
Can’t wait to know the right way to check the traffic your website is getting? Let’s look at this article so that you can immediately implement these methods which will certainly be very useful for your website.
Website Traffic at a Glance
You may often hear that traffic plays an important role for a website. To find out how important this is, you must first know the meaning, source, benefits, and how to check traffic.
Traffic or website traffic is the number of visits to online store websites, news portals, forums, or others. You can measure it from visits called sessions, which is a common way to measure the effectiveness of an online business in attracting an audience.
Then where does the traffic come from? This question is often asked by those who want to find out the right way to check website traffic and why traffic is important. Generally, website traffic can come from a variety of sources, including:
- Content marketing
- Search engine or search engine
- Facebook Group
- Online Activities
- Become a guest writer
Why Website Traffic Is Important
Why website traffic is important is something that many people want to know. Having a website is not enough because you have to take measurements to ensure whether the target has been achieved or not. Therefore you also have to check website traffic.
A good marketing strategy is to find out the website traffic of a business. Traffic is important for many reasons. The more people see your website, the more potential customers you can get.
The number of website visitors is the number of opportunities your business gets to make an impression, get leads, share your brand, and build relationships. By building good relationships and trust, you have the opportunity to sell products or services and get new clients or customers that will have an impact on business growth.
More traffic is not only about money. In fact, more traffic will be able to build and grow a business. In addition, you can also open more shops in various locations.
Benefits of Checking Website Traffic
Now you and other website owners can use various tools such as Google Analytics that can help check website traffic. Then, what are the benefits of checking website traffic?
The main benefit of doing a website activity analysis is to get support in making every decision. The data you get will be very useful for marketing purposes. By tracking website traffic and sales results, you can calculate returns and costs more accurately on an advertising campaign.
With analytical tools, you can see the level of interest in the content presented. In addition, you can also get accurate information about blog visitors and then allow you to determine a target group, people who are really interested in the products or services you offer.
From these tools, you can get various information such as age, location, or the device that people use to visit your website. Some of the advantages of checking website traffic are as follows.
- Can find out the target group in more detail
- Understand the habits of website visitors
- Actual customer activity assessment
- Make forecasts based on trends and patterns of visitors or users
- Control spending on advertising campaigns
- Higher conversion rates and ROI
Tools to Check Website Traffic
With all the information about website traffic, another question that definitely arises in the minds of many people is how to check website traffic. Not much different from them, you may also have the same question.
To check, you can take advantage of the various tools available. Have you ever thought about that? The closest people who have already entered the online business may recommend certain tools that will be very helpful in checking traffic.
Actually, you can also check the website traffic of competitors so you know the extent of activity on their websites. So you can also look for other strategies to attract more potential buyers or clients.
Checking traffic lets you see how well your website is performing. In addition, you can also compare it with competitors’ websites. You can use free or paid tools that you can use easily.
Each tool has unique features and offers its own advantages. Here is a list of tools that you can use whenever you want to analyze or check traffic on the website you are running.
SEMrush is a marketing solution for online businesses. This one platform offers a powerful set of tools for various purposes from backlink analysis, content planning, to SEO audits.
One of the tools you can use from SEMrush is a solution for analyzing traffic which you can also use to check traffic from competitor websites. You can choose a free or paid version that can be adjusted to your needs.
Unfortunately, the free version provides a limit on viewing the report each day. Where you can only see a maximum of 10 traffic overviews per day. However, you can see some important metrics including number of visits, pages per visit, average duration of visits, etc.
This one platform can be the right choice for those of you who want to get information about traffic or website traffic. This is because SimilarWeb is a website traffic checker that will give you an overview of your business competitors’ traffic as well as very valuable channels.
It not only provides traffic from search, but also a detailed report of the overall website traffic strategy. When using this tool, you will get a breakdown of the overall traffic.
Some of the engagement metrics that you can get are the number of pages viewed per visit, the average length of visits, and the top traffic sources for the website.
Alexa is here as an SEO and competitive analysis solution that will help businesses better understand their target audience. Also helps in planning the marketing strategy to be used next. Anyone can use the website checker even without having an account.
You can get valuable insights related to website performance. The useful reports that you can see are:
- Competitive analysis
- Keyword opportunity
- Traffic statistics
- Audience insights
Google Search Console
Who doesn’t know Google? Google does have popularity, but that doesn’t mean its users know what Google’s products are. If you want to check website traffic, you can use Google Search Console, a free tool from Google that allows you to analyze search engine traffic.
You will get a complete picture of how your website is seen by search engines or search engines. This tool will display the number of impressions, clicks, CTR (Click-Through Rate), and the average position of keywords on your website on search engines. That way you can increase your website traffic.
Have you ever heard of this tool before? Just like any other tool, Ubersuggest offers a lot of useful website traffic data. To be able to use more features and open access, you can choose the premium version.
However, if you just want to try, you can choose this one tool in the free version. Even if you’ve never done a traffic analysis before, there’s nothing to worry about because you can use this tool easily.
The traffic analyzer feature will give you a breakdown of your competitors’ traffic as well as the keywords that can bring more traffic to their website. In addition, you can also see the most popular web pages.
This one platform may sound foreign to your ears but can help check traffic. Although initially Serpstat was a keyword search tool, but now you can enjoy many features that will be very helpful. You can even use it to check traffic from the websites of business competitors.
However, you must first create an account to be able to use the free version of the tool. After successfully creating an account, start using the search field on the homepage, where you can input the website for your traffic analysis.
The results of your analysis will provide some valuable insights such as keywords, visibility, traffic trends, keyword trends, and top pages.
As one of the most popular SEO tools, you can rely on Ahrefs. Many brands use this tool including Facebook and Netflix. This tool will help you see how much traffic your competitors are getting and why they are ranking so high.
With a simple and user-friendly interface, you can easily use Ahrefs without the need for special skills. All you need to do is enter the website URL in the search field and the tool will provide the website information you expect.
For those of you who want to analyze website traffic yourself, the only tool you can use is Google Analytics. However, setting up these tools and analyzing your own website is a bit tricky.
Instead, you can use MonsterInsights which is known as the best Google Analytics plugin. You can install these plugins in WordPress. There are more than 3 million websites that use this tool including Microsoft and Yelp.
With this tool, you can easily set up Google Analytics in WordPress. As a result, you can see website traffic data directly in the WordPress dashboard.
That’s the information about checking website traffic in this discussion. After knowing the importance of checking traffic both on your own website or on a competitor’s website, you can immediately find the right tools that will be very helpful.
Hosting is one of the things you should consider at the beginning of creating a website so that the website can run well. Before creating a website and looking for the right way to analyze website traffic, make sure you choose Web Hosting from a trusted provider in Indonesia.
Hopefully the information you share is useful, especially for those of you who are looking for ways to collect website visitor information and data and how to increase website traffic.